The Cuban Cigar Walk London audio guide includes many stories about Sir Winston Churchill who was probably the most recognised cigar smoker in the world. The walk also passes many London stores which have Royal warrants or which are frequented by the rich and famous and Jermyn Street has more than most.
At numbers 71 and 72 Jermyn Street we pass the shirt maker Turnbull and Asser who have make shirts for Prince Charles and James Bond.
They are also famous for their connections to Sir Winston Churchill. During the war they were called on to make an all together more exotic garment for the Prime Minister.
During the war Sir Winston asked Turnbull & Asser to produce for him brightly coloured Siren suits.
These one piece zip up suits were ideal wear during air raids.
The Siren suits were comfortable and eminently practical outfits soon and soon became as much part of the Prime Ministerial ensemble as the hat, the bow tie and the cigar.
Typical of his maverick behaviour, Churchill would make a point of appearing in the most formal of situations in these eye catching zip up and belted ensembles.
Churchill cheerfully referred to his Siren suits as his ‘romper suits’
Some examples of the suits still survive. There is one in the Metropolitan Museum in New York also The Churchill Museum Cabinet War Rooms has one.
On the lower floor at Turnbull and Asser on Jermyn Street there is a fine Emerald green example, complete with a cigar in the top pocket, in a glass case complete with a letter of thanks from the great man.
Turnbull and Asser had to make constant repairs to his suits during the war. Mainly due to damage from cigar ash rather than enemy action.
If you head into the bespoke store a little way down Bury Street, you will be able to see both the original measurements for some of his orders and also a pattern for one of his shirts.
In 1970 Turnbull & Asser opened a new showroom in Bury Street and called it the Churchill room.
There was an earlier connection between Turnbull and Asser because the block on which the shop is located is named Marlborough Chambers, since it was built on the site of the house where Winston Churchill’s great ancestor, John Churchill, 1st Duke of Marlborough lived in the 1670’s.












