What do you do with your old cigar boxes?

Edward Sahakian of Davidoff London

If you are a regular cigar smoker you will have the problem of what to do with your empty cigar boxes. Once you have filled your shed and offices with boxes what else can you do?
Imagine if you were a cigar retailer selling huge quantities of cigars every year, then you would have a real challenge.
Edward Sahakian of Davidoff London has teamed up with a woodworking craftsman to produce some amazing electric cigar box guitars. Edwards son Eddie loved the guitars so much he bought one and is currently learning to play. The guitar that Edward is holding is made from a classic old Partagas box. In the window of Edward's London store I have recently seen some fantastic guitars made from Cohiba Behike boxed. The black varnished boxes look amazing. Pop in and see his latest guitars.  Visit Davidoff London on the Cuban Cigar Walk London.

Saturday 4th September - Jermyn Street London.

On Saturday the 4th September you need to be in Jermyn street London to share this view and so much more!!

The Art of being British is a new event happening on Jermyn Street on saturday 4 September, between 12pm and 5pm. Supported by the Crown Estate, the event is designed to raise the profile of the Jermyn Street and St James's area, by focussing on the quintessentially British heritage of this part of London and highlighting it as a specialist shopping destination for bespoke clothing, wine, food speciality produce.

For the day Jermyn Street will become a traffic-free zone, with a display of vintage cars and a catwalk fashion show.

It is going to be a fantastic event, with loads of the retailers and restaurants doing some great things. Participants include Fortnum & Mason, who will host a tea making demonstration and then a high tea, Church's, who will be having bespoke shoemaking demonstrations out on the street, Paxton & Whitfield who will have cheesemakers on the street in front of their store, and be selling take-away cheese platters.

The Cavendish Hotel will be offering a complimentary hog roast, with proceeds going to the St James's Church and Links of London will raffle off some of their sterling silver pieces, whilst serving homemade lemonade and tea cakes.

The Ritz will have one of their chefs out on the street, giving cooking demonstrations, and Franco's will offer a value added champagne tea.

Other participants include Wilton's, Green's, Favourbrook, St James' Hotel & Club, TM Lewin, Thomas Pink, Alfred Dunhill, and Hackett.

Davidoff's contribution to the day will be to have the latest roller in the store:

Hamlet Jaime Paredes is classified as a 9th grade roller – the highest achievable grade and is able to roll every vitola (size and shape) within the Habanos SA portfolio.  His career a torcedor  began nearly twenty years ago at the legendary Partagas Factory in the heart of Havana.  During his time there he rose to the position of Second Chief of the Rolling Room before moving on to a high profile role in various Tobacconists in Havana.
In 2000 he was selected to conduct promotional tours around the world for Habanos SA and since this time he has visited Hong Kong, Thailand, Singapore, Malaysia, Philippines, Australia, Japan, China, Macau, South Korea, Indonesia, Spain, Italy, Portugal and Canada.
When he is not travelling he is based in the world famous Romeo y Julieta factory in Havana.