The Art of being British is a new event happening on Jermyn Street on saturday 4 September, between 12pm and 5pm. Supported by the Crown Estate, the event is designed to raise the profile of the Jermyn Street and St James's area, by focussing on the quintessentially British heritage of this part of London and highlighting it as a specialist shopping destination for bespoke clothing, wine, food speciality produce.
For the day Jermyn Street will become a traffic-free zone, with a display of vintage cars and a catwalk fashion show.
It is going to be a fantastic event, with loads of the retailers and restaurants doing some great things. Participants include Fortnum & Mason, who will host a tea making demonstration and then a high tea, Church's, who will be having bespoke shoemaking demonstrations out on the street, Paxton & Whitfield who will have cheesemakers on the street in front of their store, and be selling take-away cheese platters.
The Cavendish Hotel will be offering a complimentary hog roast, with proceeds going to the St James's Church and Links of London will raffle off some of their sterling silver pieces, whilst serving homemade lemonade and tea cakes.
The Ritz will have one of their chefs out on the street, giving cooking demonstrations, and Franco's will offer a value added champagne tea.
Other participants include Wilton's, Green's, Favourbrook, St James' Hotel & Club, TM Lewin, Thomas Pink, Alfred Dunhill, and Hackett.
Davidoff's contribution to the day will be to have the latest roller in the store:
Hamlet Jaime Paredes is classified as a 9th grade roller – the highest achievable grade and is able to roll every vitola (size and shape) within the Habanos SA portfolio. His career a torcedor began nearly twenty years ago at the legendary Partagas Factory in the heart of Havana. During his time there he rose to the position of Second Chief of the Rolling Room before moving on to a high profile role in various Tobacconists in Havana.
In 2000 he was selected to conduct promotional tours around the world for Habanos SA and since this time he has visited Hong Kong, Thailand, Singapore, Malaysia, Philippines, Australia, Japan, China, Macau, South Korea, Indonesia, Spain, Italy, Portugal and Canada.
When he is not travelling he is based in the world famous Romeo y Julieta factory in Havana.
